Digital Signage

Whatever your media - traditional or digital signage networks - Scala's advertising management software provides you with the tools you need to run your business efficiently and effectively.The goal of any advertisement is to draw attention to the message of the advertiser regardless of media type. Whether it's digital signage, outdoor billboards, street furniture, truckside, transit signage or placed-based signage, with Scala Ad Manager, you can manage multiple media types using one contract. Simply put, Scala Ad Manager manages all aspects of your advertising business including inventory, contracts, scheduling, fulfillment, leasing and billing functions.

EX Modules:

Scala products have many modules that come included in our products. These are pieces of software that you can turn on or off in your products. Scala EX Modules are optional pieces of software that can purchased to add to your Scala Content Manager, Designer, and Player to get specific functionality. Modules are included in the products, but EX Modules are sold separately.

Scala Designer & Scala Player EX Modules

Control virtually any device accessible by computers at the point of playback. These are plugins developed specifically for the below hardware. Plus, Scala comes with a freeform editor allowing anyone to program their own RS-232 serial devices. TV Tuner EX Module - Insert live video feeds full screen or in a window.

TV Tuner EX Module - Insert live video feeds full screen or in a window.
CORIOgen EX Module - Convert a VGA signal to a TV signal.
Weather EX Module - Show real-time weather data at the point of playback.
Video Control EX Module - Use RS-232 controlled switchers to flip between video feeds.
Queue EX Module - Integrate a queuing system into your digital signage network.
Local Verification EX Module - Verify your Player’s software without connecting to the Internet

Scala Content Manager EX Module

Template Composer EX Module - Template Composer EX is an optional Scala Content Manager EX Module, which will be sold separately. Templates can be created in Scala Designer, allowing the creative content designers (graphics artists) to create the “look and feel” of a channel. From the Scala Content Manager web front end, any user can fill in forms that drive the predefined templates from Scala Designer. No additional software needs to be installed on the users desktop since the forms can be filled in from any Internet-connect computer. Data-driven content templates allow even your least design-savvy employee to create great looking displays.
Publish Automation EX Module - Publish Automation EX Module is an optional Scala Content Manager EX Module, which allows third party applications to control changes to the Scala network. Connecting third party tools to your Scala network gives you added flexibility and wide range of additional services to choose from.
Playback Audit EX Module - Each Scala Player reports a playlog of ads that ran on the Player. These playlogs are XML based, allowing us to support the new POPAI standard and other third party applications (e.g.: DS-IQ). The Playback Audit EX Module offers simplified generation of proof-of-playback affidavits, saving you time and eliminating costly delays in extracting detailed billing information from your Scala network.
Broadcast Server - Broadcast Server allows users to broadcast multimedia content created with Scala Designer or other industry-standard applications via satellite and multicast networks to hundreds or thousands of sites. It is an expansion to Scala Content Manager that makes content distribution easy for large installations by allowing multiple players to be addressed with a single transmission.

Content Manager
Digital Signage Content Management

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Managing your digital signage content can be challenging, but with the state-of-the-art content management, planning and scheduling tools included in Scala Content Manager, management and control of your network is both improved and simplified - reducing the resources required to control and maintain your network. Template support, plan-based content distribution, timetables, and playlists - keep you in control of your network from wherever you are in the world, from any Internet-connected computer.

Content Manager is a server-based application that schedules and manages the transmissions of multimedia content to hundreds, even thousands of digital signage displays from any Internet-connected computer. Advertising, news, training or virtually any other visual communication can be easily distributed to Scala Players via any standard Windows-based network. Content created using Designer, Template Composer, or industry standard applications can either be routed to the intended Players automatically or per your plan.

Key Features

Extensive use of latest technology (Java, J2EE, Ajax)
Built-in SQL Database back-end for management of content & player databases
Direct creation of playlists in the new InfoChannel Content Manager
Supports both passive and interactive digital signs or kiosks.
Easy content creation from templates
Create & plan content “channels” & assign to one or more players or group of players
Timetable-based scheduling thru rich, browser-based graphical interface
New powerful browser-based interface for creating & managing Playlists
Network monitoring, including InfoChannel Player “health” status, etc
InfoChannel Player Health and log views
Playback Audit viewer and reporter with SQL back-end
Central management of InfoChannel Player and optional features licenses

Role-based user access rights
Intelligent file transfer
FTP or HTTP/HTTPS Transmission
Terrestrial & Satellite (multicast) IP-based communication carriers are supported
New 3D rendering & playback engine for improved performance and visual quality
Auto Scale content to any resolution (independent of playlists/scripts)
Import standard graphics and video
Flexible data integration & user customization using VBScript, JavaScript or Python
Plan-based transmission scheme
Group Players by criteria (geography, demographics, etc.)
Expandable to satellite/IP with InfoChannel Broadcast Server
Remote software updates

Media Support

Graphics: BMP, GIF, JPEG, PNG, WMF, etc.
Animation: SWF, AnimGIF
Sound: WAV, MP3
Video: SW MPEG 1 & 2, 4, AVI, QT3, WMV

Content Manager Modules

Included Modules

Transmission Server Module
Network Monitoring Module
Planning Module Publish
Content Management

Optional Modules

Playback Audit EX Module
Template Composer EX Module
Automation EX Module
Additional Transmission Server EX Modules
InfoChannel Broadcast Server

The following illustration explain the role and relation between Scala three main products

Scala Products

Scala Player
Digital Signage Player

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Scala Player provides stable, reliable multimedia playback for virtually any environment including entertainment, retail, government, finance, and education. Users can create content using Designer or other industry-standard applications, and distribute it to Scala Players using Content Manager (and Broadcast Server for satellite/multicast). The Player will continuously run and update the content on dynamic signage displays according to the plan set in place from the Content Manager. Plasmas, TVs, kiosks, text, graphics, sound, and video can be dynamically scheduled and customized at each Player location.

Key Features

Stable and reliable playback 24 hours a day, 7 days a week
Run multiple independent channels from one PC
Multiple independent frames or “zones” per channel/screen
Real-time data insertion for news, weather, etc.
Smooth and powerful visual effects and MPEG4 video playback
Versatile layering of standard graphics, sound and video files
Interactive buttons, variables and branching for kiosks

Media Support

Graphics: BMP, GIF, JPEG, PNG, WMF, etc.
Animation: SWF, AnimGIF
Sound: WAV, MP3
Video: SW MPEG 1 & 2, 4, AVI, QT3, WMV

Player Modules

Included Modules

Configuration Module
Transmission Client
System Optimization
Playback Module Video
Broadcast Receiver

Optional Modules

TV Tuner EX Module
Module Weather EX Module
Video Control EX Module
MyHD EX Module
Widescreen Banner EX Module
NewSight 3D EX Module
CORIOgen EX Module

The following illustration explain the role and relation between Scala three main products

Scala Products

Scala Designer
Digital Signage Authoring Application

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Scala Designer is the fastest, most cost-effective solution for creating truly dynamic content for digital signage. You can author professional media in an attention-grabbing environment for virtually any type of display by incorporating your existing media files into a ScalaScript. From retail dynamic signage to government and education to business communications, Designer gives you more creative control of your content with flexibility and real-time edits not offered by video production.

While your Scala network does not require that your content come from Designer, it is the best way to create rich, professional content that can be changed quickly and easily without sacrificing any attention-grabbing appeal.

Features

Some of Scala InfoChannel Designer Features

Create truly dynamic content for InfoChannel Networks
Easy to use interface with context sensitive menus
Any content element can be “global” (survives page changes) - even with opacity
Content elements (including videos) can play over background movies
Design in portrait-mode and auto rotate on playback
Quality of TV playback with TV Tuner EX significantly improved
Save within Design menu
Publish to HTML or video
Supports 4:3 and 16:9 content creation
Real-time image processing and rendering
Template creation for use with Template Composer EX Module

Features Gallery

View the embedded image gallery online at:
http://www.clickgrafix.com/ds/9-products/scala#sigProGalleria45230d94f3

Features Video

Below is a list of 10 of Scala Designer Features that help accelerate the development of content. (Click on the Dim Light Link to view the videos in larger size

1- Gradient: Say goodbye to plain background. You need gradient backgrounds, Scala Designer provides a fast and easy way of doing it without having to use third party tools such as Adobe Photoshop or similar application.

2- Chroma Keying: Scala Designer gives you the ability to keyout plain backgrounds both for images and video to replace them with more interesting clips without the need to use third party video editing tools.

3- Thumbnails: Scala Designer provides a very intuitive interface for easy editing.

4- Scheduling: Scala Designer offers unlimited possiblities to schedule content and even elements within slides.

5- Amazing Transitions: Designer lets you take advantage of hundreds of smooth, full-screen effects and transitions built into the Scala playback engine.

6- RSS Newsfeed: Show RSS newsfeed in any way you like. Designer is not limited to crawl only. Have multiple feeds in the same page.

7- Template Design: Design great templates and keep your look clean and consistent while letting any internet user easily add content and text with template creation via the Template Composer EX Module in Content Manager.

8- Video and Live Streaming Playback: Incorporate live Windows Streaming Video, Full HD Video, MPEG-II or WMV or Adobe Flash content either as a full screen or as part of it. Play more than one video at the same time.

8- Optional Scripting : Programmers can dive into the ScalaScript language or use supported Windows Scripting languages such as VBScript, JavaScript or Python. This gives you unparallel power to create almost any type of appllications.

10- Go Interactive : Design interactive content with interactive buttons, variables and branching for kiosks or other applications. Integrate Flash based interactive application and use Scala as your playback and delivery medium