The need to create good looking content for digital signage network is no different from the need to create for TV/Magazines/Newspapers/Posters/Billboards.. etc. Here, I am not talking about the substance[…]
Read more...Zones, frames, whatever it is called. The less you have them in your screen the better. Bloomberg TV made it famous, until they realized that the more information you cram[…]
Read more...If in business cash is king, in digital signage, content is the king of all kings. So in this series of articles, I will talk about content for digital signage[…]
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In Retail
As retail shoppers hit the stores these days, they expect a state-of-the-art shopping experience. With every store vying for the almighty consumer dollar, digital signage in retail makes perfect sense. Retail digital signage gives stores the edge they are looking for over the competition, helping to increase revenue while keeping costs under control. Retail digital signage has a proven track record of success for Point-of-Sale, In-store TV, Quick Service Restaurants, C-Stores, Grocery Stores, and Shopping Mall applications. Click provides a complete end-to-end retail digital signage platform for retail applications from content creation to delivery, for retailers with one store or thousands of stores. Combine the latest retail industry technologies, including RFID, pricing databases, and audience recognition, with Scala's digital signage for retail you can deliver your focused message to your customers real-time. Retail digital signage allows you and your brand advertisers to increase revenue by delivering the RIGHT message to the RIGHT audience at the RIGHT time.
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